Unlock Business Opportunities by Sharing What You Do

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Picture this: You’re at a friend’s barbecue, soaking up the sunshine and good vibes. Someone you’ve just met turns to you and asks, “So, what do you do?” How do you respond? If you’re like many real estate or business brokers, you might hesitate, mumble something vague, or brush it off entirely. But what if I told you that this simple question could unlock a wealth of business opportunities?

As a broker, your network is your lifeline. Every person you meet—whether at a social event, the grocery store, or a community gathering—is a potential client or a connection to one. Keeping your profession under wraps means missing out on chances to grow your business. I get it, though—there’s the fear of coming off as pushy, the desire to keep work and personal life separate, or the worry that it sounds like bragging. But here’s the thing: sharing what you do isn’t about selling; it’s about informing and connecting.

Why It Works: The Science Behind Sharing

Research backs this up. Sociologist Mark Granovetter’s “strength of weak ties” theory shows that acquaintances—not close friends—are often your best sources of new business. These “weak ties” link you to fresh social circles and untapped prospects. By casually mentioning your profession, you’re casting a wide net for potential leads. Plus, a LinkedIn survey found that professionals with a strong personal brand are more likely to be approached for opportunities. When you present yourself as an expert—online and in person—people remember you when they need a broker.

How to Share Effectively

So, how do you do it without feeling awkward? Here are some practical, easy-to-implement tips:

• Craft a Concise Elevator Pitch: Focus on the value you provide. Instead of “I’m a real estate broker,” try “I help families find their dream homes.” It’s simple, benefit-focused, and invites conversation.

• Drop Success Stories: Mention a win casually—like, “I just helped a couple sell their business and retire comfortably.” It builds credibility without sounding forced.

• Tell Your Story: Make it relatable. Say something like, “I got into business brokerage because I love seeing entrepreneurs succeed.” Stories stick with people.

Boost Your Visibility

Here’s a bonus: the more people hear about you, the better. The mere exposure effect says we prefer things we encounter often. Wear a shirt with your business name, sponsor a local event, or get active in community groups—small actions that keep you top of mind. And when you meet someone new, follow up fast. A Harvard Business Review study found that reaching out within 24 hours of a conversation boosts your odds of turning a contact into a client. A quick, friendly message keeps the connection alive and shows you’re proactive.

A Real-Life Example

Take Sarah, a real estate broker at a neighborhood block party. When someone asked what she did, she smiled and said, “I help people find their perfect homes in this wonderful community.” That sparked a chat with a neighbor who was considering selling. A few weeks later, Sarah had a new listing—all because she shared what she did.

Your Next Step

So, why not start today? The next time someone asks what you do, share it proudly. Tell your barber, your gym buddy, your friends—everyone. You never know who’s looking for a broker or who might know someone who is. By being open about your profession, you’re not just promoting your business; you’re offering a service to those who might need it. Take that first step today and watch the opportunities roll in.

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Big Tech Has Spent Billions Acquiring AI Smart Home Startups

The pattern is clear: when innovative companies successfully integrate AI into everyday products, tech giants pay billions to acquire them.

Google paid $3.2B for Nest.
Amazon spent $1.2B on Ring.
Generac spent $770M on EcoBee.

Now, a new AI-powered smart home company is following their exact path to acquisition—but is still available to everyday investors at just $1.90 per share.

With proprietary technology that connects window coverings to all major AI ecosystems, this startup has achieved what big tech wants most: seamless AI integration into daily home life.

Over 10 patents, 200% year-over-year growth, and a forecast to 5x revenue this year — this company is moving fast to seize the smart home opportunity.

The acquisition pattern is predictable. The opportunity to get in before it happens is not.

INVEST BEFORE BIG TECH MAKES THEIR MOVE

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Book Shelf from Brett Vogeler: amazon.com/author/bvogeler

 Need a roadmap? Reply in the comments section or send us an email for assistance.  360 Perspective Partners offers Professional Licensed Business, Commercial and Investment Brokerage Services along with providing Professional Licensed Community Management Services in Central Florida: https://my360perspective.com/

Contact me directly at [email protected]. To see our other useful Newsletters on this topic and others: https://realestate-business-broker-guru.beehiiv.com/

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